IMG Academy/Under Armour
IMG Academy and Under Armour have agreed to a multi-year extension of their partnership that will keep the Baltimore-based apparel company the academy’s sole outfitter. Terms were not disclosed.
Under Armour and IMG Academy have had a relationship since the early 2010’s. The extension will not only mirror a collegiate style apparel deal -- providing IMG Academy athletes with head-to-toe gear -- but also allow Under Armour and academy athletes to test products and provide customization not available to other schools.
The extension comes as Under Armour has stated plans to zero in on youth sports, specifically athletes between the ages of 16 and 24. IMG Academy offers a prep school and sports training for elite athletes.
Under Armour has held some of its marquee annual events for high school athletes at the academy’s flagship campus in Bradenton, Fla. IMG Academy President Tim Pernetti said Under Armour has leaned into the academy’s mission of finding partnerships that bring “direct experiential benefits to student athletes.”
Negotiations were led by Pernetti and VP/Strategic Partnerships Vanessa Taveras along with Under Armour’s sports marketing leadership team. No outside agencies were involved. IMG Academy was sold by Endeavor Holdings to private equity firm BPEA EQT in June 2023 and Pernetti said the transition has not affected the academy’s internal sales structure.
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