Media

LIV Golf taps Caffeine to stream Friday rounds

By Josh Carpenter 2.27.2024

LIV Golf/Caffeine

LIV Golf later this morning will announce a partnership with streaming platform Caffeine that will carry the league's opening rounds on Fridays. Financial terms weren't available, and while the length of the agreement was not clear, it will be at least through the end of the 2024 season.

LIV's Friday rounds will continue to air on The CW app, LIV Golf Plus and LIV's YouTube channel. In addition to live tournament play, Caffeine will carry LIV's pre- and post-round shows, podcasts and other affiliated programming. Weekend LIV rounds will continue on The CW's linear channel as well as the league's other streaming options.

Caffeine is a social broadcasting platform, launched in 2018, with a focus on live sports. Caffeine is backed by studio partners, investors and media companies including Disney, Fox, a16z, Riot, Greylock, Sanabil and Cox.

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