Galaxy
The Galaxy’s season-opening match tonight against Inter Miami will not only deliver the biggest gate ever for a soccer match in Dignity Health Sports Park, but it will usher in a transformed fan experience at the 27,000-seat soccer-specific stadium. In an effort led by Chief Creative and Brand Officer Will Misselbrook, who was hired last year after serving in a similar role with the Commanders, the Galaxy have spent the offseason adding new gameday entertainment and revamping stadium decor.
“There's been a pretty long period of time where you knew what to expect coming to a Galaxy game,” said President of Business Operations & COO Tom Braun. “We want to mix things up a little bit and for fans to feel a little bit different. It's L.A. -- entertainment's important."
Galaxy
The most notable change is the construction of a new DJ stage, complete with laser lights and an LED screen. Multi-platinum Swedish DJ and producer Alesso will christen the new installation with a performance at the season opener. The club will also introduce laser light shows before matches and at halftime. Other additions include a new art installation featuring a large metallic version of the Galaxy crest, a Galaxy-branded photo booth space and a revitalized team store.
Misselbrook’s hiring last season came a month before the departure of then-Galaxy President Chris Klein. Later in the season, the club announced a revamped executive leadership team on the business side featuring Braun, Misselbrook and Chief Revenue Officer Urel Martinez. Braun and newly hired GM Will Kuntz, who oversees soccer operations, now report directly to AEG President & CEO Dan Beckerman.
Meanwhile, Charlotte FC sponsor Ally featured a large ad supporting the club in uptown Charlotte ahead of Saturday's season opener.
SBJ
