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Speed Reads....

The PGA Tour and Deckorators signed a multiyear Official Marketing Partnership that designates the decking, railing and accessories company as the Official Decking and Railing of the PGA Tour and PGA Tour Champions. Deckorators will showcase its products at Tour events throughout the FedExCup Season, along with on Tour social and digital platforms through 2027 (PGA Tour).

Netflix has greenlit an untitled documentary that will explore the Montreal Expos and the setbacks that prompted the club's departure from Canada after the 2004 season, when it uprooted to D.C. and rebranded as the Nationals. Canadian-based production company Attraction will produce the doc. The news comes two weeks after Netflix announced it had greenlit two Red Sox-related projects in conjunction with MLB (Erik Bacharach, SBJ).

McLaren Racing has extended its partnership with Hilton, with the hospitality company continuing as Global Hotel Partner of the McLaren Formula 1 Team (McLaren).

Former MLBers Anthony Seratelli and Eric Hosmer today launched MoonBall Media. The media and production company will produce original unscripted programming, a weekly podcast, social media content and upcoming FAST channels (MoonBall Media).

Safid Deen has been appointed the Lionel Messi reporter for Gannett and the USA Today Network, covering everything from his performances on the pitch to business dealings and his worldwide celebrity (USA Today).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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