Menu
Media

NHL produces behind-the-scenes ASG doc

The NHL has produced a new one-hour documentary that offers a behind-the-scenes look at the league’s All-Star festivities earlier this month. “NHL BTS: 2024 NHL All-Star,” which is executive produced by NHL EVP/Chief Content Officer Steve Mayer and NHL Productions EP & Creative Director Craig Axelrod, premieres tonight at 7pm ET on NHL Network and ESPN+ for U.S. viewers, and on Sportsnet at 8pm for those in Canada. The documentary leans heavily on mic’d up content, including mics on all 12 competitors in the All-Star Skills competition as they vie for a $1M prize, and celebrity and team captains mic’d up during the All-Star Game. Cameras follow N.Y. Rangers C Vincent Trocheck and his young kids as they get ready for the red carpet; Bruins RW David Pastrnak as he strategizes which skills to compete in; and Maple Leafs C Auston Matthews as he gifts a special pair of NHL All-Star skates to a young patient of the SickKids Hospital.

“We understand that we're one of the sports where the players wear helmets. We want to show them with their helmets off, so to speak,” Mayer told SBJ last month. “One of our main goals is to personalize them, to get our fans to know who they are, and ultimately, to get them to come back if they see a great piece of content on one of our young players. I hope it makes their curiosity grow to want to watch them play in a game.”

The project represents another step in NHL Productions’ growing emphasis in documentaries and behind-the-scenes content. In late January, “Chosen One: Alexandre Daigle,” a documentary that chronicles the journey of the former Senators first-overall pick who never lived up to his superstar potential, debuted on Prime Video Canada and ESPN+. And the NHL has another documentary -- “Saving Sakic,” which follows the high-stakes saga that ensued when Avalanche Chairman/CEO Charlie Lyons was blindsided by an attempt to sign away HOF C Joe Sakic -- coming to Prime Video Canada in April.

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/02/16/nhl-documentary-behind-the-scenes-all-star-game

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/02/16/nhl-documentary-behind-the-scenes-all-star-game

CLOSE