Wendy's
In a sign that it is seeing proper ROI, Wendy’s is returning for another major activation around a Daytona 500, and its infield promotional area this time will have a drive-through and mini golf holes. The Ohio-based QSR chain is now aligned with Trackhouse Racing, and it also has worked with NASCAR several times in recent years to activate at Daytona International Speedway, though it’s not the official QSR of NASCAR. The infield activation area in recent years has had free samples of burgers and fries, and this year a full drive-through has been built. The chain is also working with DJ Khaled, who is the honorary starter of the 500, on an Uber Eats promotion on Saturday and Sunday. A customer who buys at least $20 from Wendy’s on Uber’s platform will get an extra Biggie Bag Double Stack for free. At Daytona, Wendy’s will run a primary paint scheme in the Xfinity Series race on Saturday with driver Daniel Suarez, with the livery showing off the company logo on the hood with the Wendy character’s braids flowing down the sides of the car.
