This weekend’s Daytona 500 will include a showcase of new NASCAR micro-betting markets developed by nVenue. These in-race offerings focus primarily on how drivers will finish each stage -- the race is divided into three stages, spanning the first 65 laps, the next 65 laps and the final 70 laps. The micro-betting markets will be powered by live NASCAR data and nVenue’s AI and machine learning to provide lap by lap updates. This will be a demonstration not integrated into a sportsbook yet but will be available for league executives, betting operators and media members to see. nVenue, a graduate of the NBA Launchpad program, also received investment from NBA Equity and was an on-screen partner for Apple’s MLB package of Friday Night Baseball games. nVenue and NASCAR commenced their multi-year partnership last August to develop the micro-markets, which are expected to launch fully later in the 2024 season.
Kelly Pracht, nVenue's CEO and Co-Founder, is a finalist for this year's Technology Executive of the Year in the Sports Business Awards: Tech. Winners will be announced on March 5 at an awards ceremony in New York City as part of the kickoff to SBJ Tech Week.
