'Any Shot, Any Time' will allow users to have as many as four windows open at any timeLIV Golf
LIV Golf later today will announce a partnership by which technology from Google will allow fans to watch any shot at any time during a broadcast, live.
Google Cloud will serve as a new tech partner for generative AI company PMY Group, and part of that is a multiyear deal for LIV Golf events.
Through the tech partnership, LIV is launching “Any Shot, Any Time,” a feature on the LIV Golf Plus app that will allow users to watch live shots from every player in the field at any time during a tournament, be it live or on replay. It’s built around Google’s Vertex AI platform.
The PGA Tour has had an "Every Shot Live" product at the Players Championship in recent years, with a goal to roll it out at every event in the coming years.
Golf fans also undoubtedly will draw comparisons to the Masters’ popular app and website, which in recent years has let viewers see every shot from every player in the field, but on a slight delay.
LIV’s Any Shot, Any Time will allow viewers to follow along live.
“One of the great debates that people have had in the sport over the past 50 years is, I want to watch the star players versus one player versus the leaders,” said James Watson, LIV’s SVP/Worldwide Production. “This will help us solve that problem. As a second-screen experience, viewers at home can check in with any player, any team, any group on the golf course at any time.”
LIV tested the product at its team championship in Miami in October and plans continued testing during its first two eventsLIV Golf
LIV tested the product at its team championship in Miami in October and plans continued testing during its first two events of the season in Mexico this week and Las Vegas next week. The plan is to begin a public rollout for its tournament in Jeddah from March 1-3 and have it fully available by the summer.
Within the LIV Golf Plus app, viewers can customize their experience and choose which group or player they want to follow. Player scorecards will also be clickable so viewers can see replays of shots from earlier in the round.
Viewers will be able to watch as many as four windows at once within the app to track play. All graphics during play are triggered by scoring on site and are automated through Vertex AI.
With the partnership, it’s expected that Google will have on-screen branding in the feature.
Additionally, LIV this summer is launching the Golf Companion App. The free app, available in Apple and Google Play stores, will be powered by Google AI and will give users advanced statistics, 3D aerial views of each course LIV plays on and more.
“The message here and the mission here is get younger, and all the research that we’ve done is that the next generation of golf fans, this is how they want to consume it,” Watson said.
