Sarandos: Netflix not changing sports rights strategy

Netflix added 13.1 million subscribers in the fourth quarter -- its "strongest final quarter ever for net additions" -- after attracting 7.7 million new customers during the same period a year earlier. The company said its priorities include "broadening its entertainment offerings, from live events to sports-related content and games, as well as expanding its advertising business." Netflix ended the year with 260.28 million subscribers, up almost 13% from a year earlier. Shares rose "more than 10% in premarket trading." Netflix co-CEO Ted Sarandos said the deal was "in line with the company’s focus on sports entertainment," and that it "didn’t signal a change in its strategy of largely avoiding high-profile, costly sports-rights packages" (WALL STREET JOURNAL, 1/23).