Atlantic 10 extends broadcast partnerships through 2029

The Atlantic 10 has reached five-year extensions of broadcast agreements with CBS Sports, NBC Sports, and ESPN and, though a total figure was not disclosed, the deal provides an increase “to the tune of a 40% increase in revenue, along with the expansion of where A-10 sports will be marketed and televised across all three networks,” according to Kerith Gabriel of the PHILADELPHIA INQUIRER. The deals are scheduled to run through the 2028-29 season showcasing a variety of A-10 sports -- specifically men’s and women’s college basketball. For college basketball, the deal is said to “increase the number of televised championship matchups by up to 30% more than the previous agreement” with the trio. A total of 98 games across men’s and women’s basketball will be televised, with 28 of those matches getting “in-studio coverage” as well (PHILADELPHIA INQUIRER, 12/14).