CBS leading Fox in viewership for NFL late national windows

CBS has a slight edge over Fox for viewership in the 4:25pm ET NFL national window this season to date after Fox has had the better average for a number of seasons. CBS is averaging 24.85 million viewers for its national windows to date, around 4% higher than Fox’s 23.82 million. CBS has had the Chiefs three times and the Cowboys once, while Fox has had the reverse -- the Cowboys three times and the Chiefs once. However, these numbers could flip as the Cowboys are slated to appear in at least two more national windows on Fox, while the Chiefs have at least one more appearance in a national window for CBS. CBS had Bills-Chiefs in the national window this past weekend, drawing just over 26 million viewers. That is just below what NBC drew for Eagles-Cowboys on “SNF” (26.5 million). Season to date (through Week 14), CBS is averaging 19.48 million viewers for all of its NFL games, keeping the network on pace for its best NFL season since regaining rights in 1998 and up 6% from last season.