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Revolution see rise in ticket sales for 2024 season despite late-season struggles

Revolution ticket sales for the 2024 season are up, with the team expecting "an average attendance of 28,000" despite the "late-season collapse" and the team "bouncing out of the playoffs in the first round," according to Frank Dell’Apa of the BOSTON GLOBE. Revolution President Brian Bilello said that the club has “established an appealing style of play, making four playoff appearances in the last five years” and have also “improved the fan experience at Gillette Stadium.” With those changes, the club “seem to have gained a foothold on the sporting stage” despite not winning a championship or featuring high-profile performers. Bilello said the club’s season members “see it a lot, but the general public doesn’t really see behind the scenes,” with everything the club has put in place from a sales and marketing and service standpoint. He added the Revs have “also invested heavily there, really trying to give a personalized, great experience to anyone that buys a membership package or a group night. That hands-on approach and high-level service really shows.” Dell’Apa noted next year’s home opener is “expected to top 20,000 in attendance,” while the visit from Inter Miami and Lionel Messi, is a “probable 64,000-plus sellout.” Crowds for the Revolution have increased from a “little more than 16,000 per game (18th in the league) in 2019 to 23,940 (eighth) this season.” Biello said that the “use of business intelligence systems for analyzing ticket buyers’ preferences” has helped the Revolution attain “over 90 percent retention rates for season memberships" (BOSTON GLOBE, 12/11). 

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