Menu
SBJ Best Places to Work in Sports 2024

Nominate Your Company Today

Leagues and Governing Bodies

New 'premier tour' could benefit tennis, but questions remain

The reported "premier tour" that is being explored by tennis' Grand Slam tournaments "sounds logical," but is "extremely difficult to imagine," according to Steve Tignor of TENNIS. The positives would be a sport that is "simpler to follow for fans; less of a grind and a risk for players; more appealing to streaming services; and easier to sell as a package to sponsors." The Slams are the "most successful events in the sport by a wide margin," and having them lead the change from within is "preferable to having it done by an outside force." The super-tour would also "presumably unite men and women in dual-gender events, and align their financial interests for the first time." But the Slams have "always been a separate entity" from the ATP and WTA, so it is a question of where this would "leave the ATP and WTA, and the dozens of 500- and 250-level events that fill up most of the current calendar." If those smaller tournaments continued to exist, the new super-tour would not "end up looking all that much different from the circuit we have today." The Slams and most of the 1000s also presumably would "stay in roughly the same spots in the calendar, and be played in the same locations." So other than the term "premier tour," it "might be hard for most fans to tell the difference from what we see now" (TENNIS, 12/2).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2023/12/04/tennis-premier-tour

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2023/12/04/tennis-premier-tour

CLOSE