Menu
Olympics

Global warming threatening future of Winter Olympics

Olympic organizers know they must “soften their demands” in order to retain a pool of potential hosts for the Winter Olympics as “global warming and prohibitive costs threaten the long-term future” of the Games, according to Coralie Febvre of SOCCER AMERICA. On the face of it, “there's no immediate concern,” as the IOC last week selected France “ahead of two other contenders” -- Sweden and Switzerland -- to enter into “targeted dialogue” for staging the 2030 Winter Games. The IOC will begin “detailed discussions” with French representatives before the event is “officially awarded next year.” Febvre added that the Chinese campaign was marked by “enormous investment, the exclusive use of artificial snow and widespread environmental concerns and human rights criticism.” On top of the “less significant economic benefits” than those of a Summer Olympics, the winter showpiece “requires infrastructure that is both expensive to build and maintain” -- even more so when it serves “little other purpose to the local community.” Ski jumps, sliding tracks for the luge and bobsleigh events and indoor speed skating rinks are the most likely to become “white elephants.” In a study by the IOC last month, only 10 countries “will still be in a position” to host the Winter Olympics and Paralympics by 2040, down from 15 now -- with Europe “particularly affected” (SOCCER AMERICA, 12/2).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2023/12/04/global-warming-effects-winter-olympic-games

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2023/12/04/global-warming-effects-winter-olympic-games

CLOSE