Football podcasts see huge spike in female listeners

Football podcasts have seen a 270% increase in female listeners this NFL season, according to data provided by Spotify, another indicator of the way Taylor Swift is broadening the league’s reach. Swift, who Spotify today revealed as its most-streamed artist of 2023, is dating Chiefs TE Travis Kelce, whose podcast was the No. 1 sports podcast on the streaming platform this year. “New Heights with Jason and Travis Kelce,” which Kelce co-hosts with his brother Jason, a center for the Eagles, had Spotify’s top three sports podcast episodes in 2023.

The male audience for football podcasts grew 50% compared to the same period last year (Aug. 1 - Nov. 14), while sports podcasts overall saw a 30% increase in consumption year over year. Both male and female audiences have grown more than 20% for basketball podcasts so far this NBA season.

Spotify’s Top Sports Podcasts Globally

1. New Heights with Jason and Travis Kelce (US)
2. Pardon My Take (US)
3. The Bill Simmons Podcast (US)
4. Fozcast - The Ben Foster Podcast (UK) 
5. Fantasy Footballers - Fantasy Football Podcast (US)
6. Copa TS (Germany)
7. NEW: That Peter Crouch Podcast (UK)
8. The Rest is Football (UK)
9. Spittin' Chiclets (Canada)
10. The Pat McAfee Show (US)

Top Sports Podcasts in the U.S.

1. New Heights with Jason and Travis Kelce
2. Pardon My Take
3. The Bill Simmons Podcast
4. Fantasy Footballers
5. The Pat McAfee Show
6. The Old Man and the Three with JJ Redick and Tommy Alter
7. The Ryen Russillo Podcast
8. Podcast P with Paul George
9. The Ringer NBA Show
10. Bussin' With The Boys 

Top American Football Podcasts in the U.S. 

1. New Heights with Jason and Travis Kelce
2. Pardon My Take 
3. The Bill Simmons Podcast 
4. Fantasy Footballers 
5. The Pat McAfee Show 

Top Basketball Podcasts in the U.S.

1. The Bill Simmons Podcast 
2. The Old Man and the Three with JJ Redick and Tommy Alter 
3. The Ryen Russillo Podcast 
4. Podcast P with Paul George 
5. The Ringer NBA Show