WWE breaks its social media record with return of CM Punk

WWE “crushed its social media record” over the Thanksgiving holiday weekend, with the return of wrestler CM Punk at Survivor Series “garnering more than 71 million views across all" of the company’s platforms, according to Michelle Chapman of AP. CM Punk made his appearance at Allstate Arena in Chicago on Saturday after "nearly a decade away from the company," and the comeback moment became the "biggest social post in company history." The previous record was a "handheld video last year from Logan Paul as he jumped from the ropes during a match." That video "garnered more than 40 million views across Paul’s and WWE’s social platforms in less than 24 hours." WWE said that Survivor Series’ sponsorship revenue “climbed 24% from a year earlier.” Viewership increased 44%, "eclipsing the prior record" set last year. There were 17,138 people in attendance for the event, “breaking the previous record set in Brooklyn in 2021” (AP, 11/28).