Since opening, CityPark has sold out every home soccer match which has created the opportunity to market other events at different price pointsGetty Images
St. Louis City SC leaders said that their focus in year two of existence is on “making the club and City Park accessible to more fans,” according to Nathan Rubbelke of the ST. LOUIS BUSINESS JOURNAL. Team President and GM Diego Gigliani said the “good problem” for the club is that CityPark is “completely sold every single week.” Gigliani said it is “great,” but for a team that “created so much demand around the city, people want to come to the stadium that can't, mostly because of availability, but sometimes also because of prices.” Gigliani and CEO Carolyn Kindle yesterday said that the problem of availability also “provides opportunity,” including a chance to “better market and promote its second division team,” St. Louis City 2, which competes in MLS Next Pro. With City 2, the MLS franchise sees the “ability to draw fans that may be priced out of its first team matches.” Demand for City SC tickets is “expected to be strong again in 2024, with more than 90% of season-ticket holders renewing their seats for next season.” The club also “continues to seek out a corporate naming rights partner” for CityPark. Gigliani said that the club is “having ongoing conversations with potential naming rights partners,” some of which are “existing team sponsors.” Rubbelke noted City SC “didn’t turn a profit in its first season,” but the club’s leadership “believes it is on path to financial sustainability.” Kindle said, "The goal right now is just to make sure that expenses are under control with profitability being in the future” (ST. LOUIS BUISNESS JOURNAL, 11/27).
