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Phelps says NASCAR could add two media partners in next rights deal

NASCAR President Steve Phelps said it is looking to expand to three broadcast companies for the Cup Series in 2025Getty Images

NASCAR President Steve Phelps yesterday said that they will have “at least one additional company broadcast Cup races in 2025," according to Dustin Long of NBCSPORTS.com. SBJ first revealed last week that NASCAR could do streaming deals with both Amazon and Turner, instead of one or the other. Phelps confirmed this on the record yesterday in a webinar, ahead of a likely official announcement tomorrow. Phelps hinted that an agreement on the next Cup media rights deal “could be announced soon.” He said that both NBC and Fox are “expected to remain as broadcasters of Cup races in the new media rights package,” which will begin with the 2025 season. But Phelps added they are "going to have an additional partner and we may have two additional partners." Phelps: "That’s kind of where we’re trying to figure out in these last few weeks -- what that’s going to look like, but we already know we’re going to have more partners.” Long noted the current 10-year media rights deal for Cup races with NBC and Fox is worth a reported $8.2B. An increase in media rights fees will be “important for teams, who seek to have the charter agreement with NASCAR extend beyond the 2024 season.” However, with more money in the sport, that “won’t mean additional Cup races.” Phelps said the Cup schedule is “going to have 38 (total) races on the calendar” for the “foreseeable future" (NBCSPORTS.com, 11/27).

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