Marketing and Sponsorship

WME inks Shiffrin for entertainment, marketing

11.27.2023

Gold Medal-winning U.S. skier Mikaela Shiffrin has signed with WME. The agency will work with Shiffrin to expand her presence in entertainment and impact off the snow, including non-scripted opportunities, marketing opportunities and extending her philanthropic initiatives focused on providing youth with opportunities for access in sports. Shiffrin is a two-time Olympic champion, seven-time World Champion and five-time overall World Cup champion. She has the most World Cup wins (currently 90) of any alpine skier in history. Shiffrin will continue to be repped by Kilian Albrecht across skiing and her endemic business, and Megan Harrod for communications (SBJ).

Getty Images

PREVIOUS NHL adds 3-on-3 women's game, draft to ASG events NEXT MLB, F1 facing fraud lawsuits for promoting FTX

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 9, 2024

May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

https://www.sportsbusinessjournal.com/Articles/2023/11/28/mikaela-shiffrin-signs-with-wme

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2023/11/28/mikaela-shiffrin-signs-with-wme

WME inks Shiffrin for entertainment, marketing

SBJ Morning Buzzcast: May 9, 2024

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

SBJ I Factor: Molly Mazzolini

Sports Media Podcast April 24 Whos Up Whos Down

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

Sports Media Podcast March 27 2024