People and Pop Culture

Jeff Shell in talks to run RedBird Capital's sports biz

11.28.2023

Former NBCUniversal CEO Jeff Shell is "in advanced talks" to join private-equity firm RedBird Capital Partners, "leading its sports and entertainment investment business." A formal announcement about Shell’s appointment is "expected in the first quarter of next year." RedBird has "expanded its media holdings in recent years" and owns stakes in the production companies Skydance Media and Artists Equity. It also "has partnerships with several sports leagues," including the NFL, and "ownership positions in regional sports networks," including YES. Shell had been "serving as an informal consultant" to RedBird before entertaining talks to take a permanent position. The post Shell is taking is "similar to the one" RedBird founder Gerry Cardinale discussed with Bob Iger before he opted to return to Disney as CEO (WALL STREET JOURNAL, 11/27).

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