GM to sit out Super Bowl for first time since '19

General Motors "will sit out" the 2024 Super Bowl, "breaking a four-year Big Game ad streak." The move comes under new marketing leadership -- in July, GM hired former CVS Chief Marketing Officer Norm de Greve as its SVP & CMO, replacing Deborah Wahl, who parted ways with the automaker in March. Wahl, who had held the CMO role since 2019, "was a proponent of Super Bowl advertising." GM plugged electric vehicles with Big Game spots in 2020, 2021, 2022 and 2023. The decision to display EVs to the massive Super Bowl audience "came as automakers poured billions of dollars into EV development," but the EV market "has changed in the past 12 months." Automakers are also "watching their spending amid broader economic challenges." Stellantis, which is a regular Super Bowl advertiser, "has not commented on its plans" for the 2024 game (AD AGE, 11/20).