ESPN quiet on X after Disney drops advertising

Most of ESPN’s accounts were "inactive" on Saturday after Disney announced on Friday that it was "done advertising on X," formerly Twitter. A handful of the accounts "had some activity," but as of this morning, the accounts for the NBA on ESPN, First Take and ESPN Plus have "not posted, replied, or liked anything since at least Friday." The main ESPN account has so far only made one repost since Friday, while NFL on ESPN posted once and made on repost so far today. Other accounts, like  ESPN FC, ESPN College Football and SportsCenter, "each posted or reposted once yesterday," while some, like the ESPN Desportes and ESPN PR accounts, "were active throughout the day." Disney’s X accounts were "similarly silent, as were others the company owns," like the Marvel Entertainment account (THE VERGE, 11/19).