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Audience Analysis: NFL Network Euro games up 13%

Dolphins-Chiefs on Nov. 5 helped provide a boost to NFL Net, as the game drew a record 9.2 million viewersgetty images

NFL Network saw a 13% uptick in viewership for its games from Europe this season. The four telecasts in the 9:30am ET window averaged 5.8 million viewers, up from 5.1 million for three games last year (there was an extra game from Germany this season). The Nov. 5 Dolphins-Chiefs game provided much of the lift, as that game’s 9.2 million viewers was a record for NFL Net from Europe. NFL Net finished its slate this past Sunday with Colts-Patriots from Frankfurt, which averaged 4.6 million.

CABLE KINGS: ESPN heads into the final weeks of the year as the No. 2 cable network in primetime, averaging 1.54 million viewers. That’s down 7% from the same point last year. Fox News is No. 1 with 1.83 million in primetime (that’s down 20%). For total-day viewership, ESPN has passed CNN for the No. 3 spot, averaging 627,000 viewers. That’s up around 1% from the same spot last year.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST DATE NET(S) START (ET) VIEWERS
(000)
NFL: Cowboys-Giants (90%) 11/12 Fox 4:25pm 21,733
"Sunday Night Football": Jets-Raiders 11/12 NBC 8:23pm 16,700
NFL: (singleheader) 11/12 CBS 1:03pm 16,269
"Monday Night Football": Chargers-Jets 11/6 ABC/ESPN/ESPN2 8:13pm 14,498
NFL: (regional) 11/12 Fox 1:03pm 12,515
"Thursday Night Football": Panthers-Bears 11/9 Amazon 8;15pm 9,564
College football: Michigan-Penn State 11/11 Fox 12:00pm 9,156
"Football Night in America" 11/12 NBC 7:30pm 6,298
College football: Utah-Washington 11/11 Fox 3:30pm 5,174
College football: Ole Miss-Georgia 11/11 ESPN 7:05pm 4,834
"Fox NFL Sunday" 11/12 Fox 12:00pm 4,665
NFL: Colts-Patriots (Frankfurt) 11/12 NFL Net 9:33am 4,586
College football: Miami-Florida State 11/11 ABC 3:30pm 4,143
College football: Tennessee-Missouri 11/11 CBS 3:30pm 3,617
College football: Michigan State-Ohio State 11/11 NBC 7:34pm 3,572
College football: USC-Oregon 11/11 Fox 10:50pm 3,013
College football: Texas-TCU 11/11 ABC 7:39pm 2,823
"The NFL Today" 11/12 CBS 12:00pm 2,801
College football: Alabama-Kentucky 11/11 ESPN 12:06pm 2,762
College football: West Virginia-Oklahoma 11/11 Fox 7:09pm 2,386
"College GameDay" (Athens) 11/11 ESPN/ESPNU 9:00am 2,258
NBA: Lakers-Suns (In-Season Tournament) 11/10 ESPN 10:07pm 1,929
NBA: Warriors-Nuggets 11/8 ESPN 10:08pm 1,852
NBA: Spurs-Knicks 11/8 ESPN 7:42pm 1,652
College football: Georgia Tech-Clemson 11/11 ABC 12:01pm 1,623
"Fox NFL Kickoff" 11/12 Fox 11:00am 1,409
NBA: Nets-Celtics (In-Season Tournament) 11/10 ESPN 7:41pm 1,408
"Big Noon Kickoff" 11/11 Fox 10:00am 1,387
"Monday Night Countdown" 11/6 ESPN 6:00pm 1,324
College football: Virginia-Louisville 11/9 ESPN 7:30pm 1,292
College football: Oklahoma State-UCF 11/11 ESPN 3:30pm 1,212
College basketball: Arizona-Duke 11/10 ESPN2 7:00pm 1,193
College football: Minnesota-Purdue 11/11 NBC 3:30pm 1,166
Liga MX: Club America-Tigres UANL 11/11 Univision/TUDN 10:02pm 1,139
"College Football Today" 11/11 CBS 3:00pm 901
Liga mX: Chivas-UNAM Pumas 11/11 Univision/TUDN 7:31pm 841
NWSL Championship: Gotham FC-OL Reign 11/11 CBS 8:08pm 817
Women's college basketball: UConn-N.C. State 11/12 ABC 3:00pm 625
Figure Skating: ISU Grand Prix (China) 11/12 NBC 3:00pm 606
Premier League: Newcastle-Bournemouth 11/11 NBC 12:30pm 527
Women's college basketball: Maryland-South Carolina 11/12 ABC 1:00pm 496
"B1G Countdown" 11/11 NBC 3:00pm 475
MotoGP (Malaysia) 11/12 NBC 1:30pm 284
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Chart

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