Bengals QB Joe Burrow joined the ownership group of Pro Volleyball Federation team the Columbus Fury. Burrow was initially a founding partner of the league (COLUMBUS DISPATCH, 11/13).
UFC returned to Madison Square Garden for the seventh time in the last eight years on Saturday, and the event attracted more than 19,000 fans and produced a gate of $12.4M, making it the second-highest-grossing event in MSG history and fourth-highest-grossing event in UFC history (UFC).
Klutch Athletics, the sportswear brand founded by Rich Paul and co-authored with New Balance, has added Univ. of Kentucky G Justin Edwards to its athlete roster. Edwards becomes the brand’s first NIL athlete and first basketball player (Klutch Athletics).
The Magic signed a partnership with rental laundry services company Alsco Uniforms that will see its branding displayed during Magic home games on mops and the mop crew. The partnership also includes in-arena signage and as the featured partner for the Magic's halftime score on the team's social platforms (Alsco Uniforms).
MSG Sports signed a marketing partnership with Nexen Tire, naming it an official partner of the Rangers. Nexen Tire will receive brand promotion during Rangers games at MSG, including digital dasherboard signage, virtual blue line signage and ribbon LED signage (MSG Sports).
