Power Players: MVP Interactive

James Gigliomvp interactive

James Giglio

Founder and Chief Executive Officer, MVP Interactive

MVP Interactive designs and produces immersive fan experiences, a concept that James Giglio first conceived while working as a director at an advertising agency in 2012. MVP works with more than 60 brand, team and league partners. In January, the company unveiled a tech-enhanced, 4,000-square-foot Fan Zone in Section 118 of Nationwide Arena, home to the Columbus Blue Jackets, which included virtual slapshot and goalie challenges; stations for fans to digitally try on team jerseys or take photos with players; and an esports lounge. Giglio’s first book, “Beyond the Jumbotron: Creating Fan Experiences Through Immersive Technology,” was released in October. — R.S.