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Power Players: Immersiv

Emmanuelle Roger and Stéphane Guérinimmersiv

Emmanuelle Roger

Co-Founder and Chief Executive Officer

Stéphane Guérin

Co-Founder and Chief Technology Officer

Immersiv

Founded by Emmanuelle Roger and Stéphane Guérin in 2016, Immersiv provides rich augmented reality experiences with ultra-low latency in multiple formats: as a video overlay, as a stand-alone 3D image or as a live, in-venue experience whether seen through a smartphone screen or an AR headset. The Parisian company has made inroads with European and global partners, most notably powering the Stadium Experience tool in the FIFA+ app for the 2022 Qatar World Cup. Fans at any match could lift their smartphones and see visualizations identifying players, providing metrics on running speed and shots, and recognizing team formation and possession. Immersiv, which uses machine learning, computer vision and data to build its products, also creates at-home versions broadcasters can use as a second-screen experience. It has worked with UEFA and the Bundesliga and is gaining traction in North America, having been highlighted in an NHL Technology Showcase and partnering with the Los Angeles Rams to create a Snapchat lens enabling fans to play digital catch with QB Matthew Stafford. — J.L.

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