Power Players: FanCompass

Jamie Pardi

Chief Executive Officer, FanCompass

Jamie Pardi founded FanCompass in 2009, and the company has become a fan experience-influencing mainstay in sports. The company’s digital fan engagement platform has nearly 200 clients, including Diamond Baseball Holdings, the National Lacrosse League, United Soccer League, and nine LigaMX clubs. FanCompass drives digital revenue through fan engagement, whether at the venue or at home, through a variety of concepts, including contests. An example: FanCompass helped the Class AAA Memphis Redbirds arrange an in-game promotion in which fans guessed the duration of Redbirds games, with the winner claiming a Rolex wristwatch from a jeweler. The incremental revenue that FanCompass helps clubs generate is especially critical for sports properties that sit outside the big five leagues; it can sometimes be the difference between a profitable year or just breaking even.— B.M.