USA Lacrosse has entered into a multiyear agreement with New Balance to serve as the “Official On-Field Apparel Sponsor for the National Team Development Program. The agreement runs through the end of 2024 and all NTDP athletes will be outfitted with New Balance apparel for training and competitions (USA Lacrosse).
The Ascendant LPGA benefiting Volunteers of America will honor its longtime tournament ambassador and golf’s winningest player -- Kathy Whitworth -- with several programs and initiatives leading up to and during tournament week (LPGA).
Major League Pickleball franchise D.C. Pickleball Team has "landed the region’s largest association," AARP, as its front-of-jersey sponsor (WASHINGTON BUSINESS JOURNAL, 9/20).
Sport Fishing Championship (SFC), the governing body of saltwater tournament fishing, has hired Connect Partnership Group to support its commercial partnerships and business development efforts. Connect Partnership Group will work alongside the SFC team to accelerate and scale commercial partnership opportunities (SFC).
