T'Wolves, Lynx expand deal with KAGR

The T'Wolves and Lynx extended and expanded their partnership with Kraft Analytics Group (KAGR). The T'Wolves and KAGR will concentrate on enhancing database and performance marketing strategies, reaching untapped demographics through persona development, audience segmentation, and deployment of sophisticated measurement tools to ensure optimal customer-product-channel alignment across owned and paid channels. KAGR will dive deep into changing fan trends for the Lynx, and KAGR CEO Jessica Gelman will advise on the business front. Both teams first signed a multiyear deal with KAGR in 2022 (T'Wolves).