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The CW brings on big brands like Verizon, Subaru, Walmart for ACC package

The CW’s kickoff for its first season of ACC college football this weekend includes “more than 15 new advertisers” including Verizon as the presenting sponsor for ACC football and Subaru as the halftime sponsor, according to Mollie Cahillane of ADWEEK. Other sponsors include W...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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