Under Armour names Varvatos Chief Design Officer

Under Armour is "bringing John Varvatos on board" as its Chief Design Officer, effective Sept. 11. The designer "has been consulting for the sports brand since the spring" and will now officially come on board to "oversee the design direction across the company’s entire portfolio of apparel, footwear and accessories -- both on field and off -- and oversee its design studios" in Baltimore, N.Y. and Portland. Varvatos, an award-winning designer "known more for his rock ‘n’ roll-inspired menswear than activewear," said that his "first task as a consultant was to design a premium golf collection to supplement what Under Armour already offers for the sport" (WOMEN'S WEAR DAILY, 9/5).