The winding down of tennis's Big Three of Novak Djokovic, Roger Federer and Rafael Nadal was "supposed to be tennis hell," but Carlos Alcaraz "showed up, and changed everything," according to Jason Gay of WSJ. MAGAZINE. The end of the Big Three "used to terrify tennis fans." The sport "spent two decades spoiled rotten by a historic trio with a combined 65 major tournament titles." Alcaraz is "still in phase one of superstardom: the shiny, grateful, almost goofy-happy stage, when he can’t quite believe strangers notice him." But he "has been discovered." As the sport’s "new prince, Alcaraz is beginning to receive its spoils." He is Nike’s "fresh tennis comet, a new wrist for Rolex, behind the wheel of a BMW." This summer he "posed atop a steam trunk as he was announced as a brand ambassador for Louis Vuitton." Stars from other arenas "come to see him -- an Alcaraz match is an experience everyone wants to have" (WSJ. MAGAZINE, 8/28).
The end of the Big Three used to terrify tennis fans, but Alcaraz's rise in stardom is helping weather the stormSusane Mullane/USA TODAY NETWORK
