Luka Dončić signs extension with Jordan Brand

Mavericks G Luka Dončić has "signed a contract extension with Jordan Brand" through 2029, according to sources. Dončić became Jordan Brand's first European born-and-raised signature athlete in 2019. The extended deal with Jordan Brand, negotiated by Dončić’s agent Bill Duffy and business manager Lara Beth Seager, "calls for Dončić to maintain strong input on how his signature product is designed and marketed" and, at Dončić’s insistence, "now includes a direct link to the player’s Luka Dončić Foundation that assures further distribution of Jordan Brand gear to children in need." The shoes are "popular with various college teams," as nine D-I schools "wore their own customized Luka 1s last season" (THE STEIN LINE, 8/24).