Sutton Impact

How true leaders attract and manage the talent around them

Journal - 11/15/2010

Why is it that some organizations have talent at every managerial level and others are in a state of talent bankruptcy? Looking back on my consulting practice over the past 10 years I have come...

Leagues, teams must give fans new reasons to give up the sofa

Journal - 10/04/2010

Much has been written lately about blackouts at NFL games and declining attendance. Improved television options such as DirecTV subscription passes, affordability of high-definition televisions and the much talked about advent of 3-D TV, along with the...

How in-game broadcast inventory can boost ticket, retail sales

Journal - 09/13/2010

Imagine enduring your 18th consecutive losing season and having the worst record in Major League Baseball with a good chance of losing 100 games this season. Now take that same scenario with advance individual game ticket sales up almost...

Rockne’s X’s and O’s of sales carry lessons for today’s leaders

Journal - 08/16/2010

My good friend and colleague Dick Irwin, at the University of Memphis, and I have been working in the area of sales coaching for several years. During the course of our research, I came across a rare account of Knute Rockne’s involvement with Studebaker...

From Wooden to Rockne: Books to fascinate the linchpin in you

Journal - 07/12/2010

It’s that time of year for vacations or stay-cations, when we all have a little bit more time and hope to catch up on the reading that we have been wanting to do. To that end, here is my annual book recommendation column, assisted...

World Cup, Sounders’ success creates perfect storm for MLS

Journal - 06/14/2010

Anyone who knows me will be shocked by the sentiments expressed in this column. I have never enjoyed playing, watching or attending soccer matches. In fact, I had tickets to some of the 1994 World Cup matches and gave them away, and last year,...

Using technology to build ticket database can boost bottom line

Journal - 05/10/2010

From time to time I will use this column to examine technology, programs or approaches that I feel can have an impact on your business. While I will mention specific brands, I am not necessarily endorsing these brands, but I am...

Investment of emotional capital yields substantial dividends

Journal - 04/12/2010

I was listening to “Mike & Mike” on ESPN Radio recently when they referred to a New Jersey Nets promotion about free income tax services as “minor league.” First, the Nets were adding value to a team that at the time had six wins...

Sports organizations can ‘do a Domino’s’ to reach out to fans

Journal - 03/08/2010

In case you haven’t seen it, Domino’s Pizza has been running an ad campaign that shows the negative comments made by focus group participants and how Domino’s has taken that feedback, improved its product and is now making that story public. Jeff Steinhour,...

Take steps to understand how your business is perceived

Journal - 02/08/2010

In the current marketing and sales climate, the need to illustrate ROI and improve the bottom line has increased more than ever. If you want to truly affect the bottom the line, you must first affect how clients and potential clients view you and...

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Quote Of the day

We're trying to show elected officials that if you build it, they will come.
-- Red Stars President Karen Leetzow, on using the team's June 8 game at Wrigley Field as a catalyst to getting funds for a new stadium in Chicago. CHICAGO SUN-TIMES, 5/4.

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Sutton Impact

How true leaders attract and manage the talent around them

Leagues, teams must give fans new reasons to give up the sofa

How in-game broadcast inventory can boost ticket, retail sales

Rockne’s X’s and O’s of sales carry lessons for today’s leaders

From Wooden to Rockne: Books to fascinate the linchpin in you

World Cup, Sounders’ success creates perfect storm for MLS

Using technology to build ticket database can boost bottom line

Investment of emotional capital yields substantial dividends

Sports organizations can ‘do a Domino’s’ to reach out to fans

Take steps to understand how your business is perceived

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