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Decade Awards

Facility of the Decade: AT&T Stadium

When architects from HKS met with the Dallas Cowboys 20 years ago to discuss the team’s new stadium, owner Jerry Jones told them that he wanted it to be the greatest entertainment and NFL venue in the country. With the debut of Cowboys’ AT&T Stadium...

First Look podcast

This week, senior writer Bill King and Publisher and Executive Editor Abe Madkour discuss the year (and decade) in sports business as we close out 2019. Then, a n interview with outgoing Big Ten Commissioner Jim Delany, recorded at last week’s Learfield IMG College Intercollegiate Athletics...

Honor Roll: Decade and 2019

We have come to the end of both another remarkable year and an incredibly transformative decade of sports business. One in which new leaders rose to prominence. New facilities and events arrived that will change the way we watch sports. New ways of doing business emerged that have forever...

Sports Media Company of the Decade: NBC Sports

The decade that began with Comcast taking control over the venerable Peacock brand ended with NBC engineering some of the most unique deals and gaudiest viewership figures in sports. The gaudiest: In 2011, “Sunday Night Football” became the first pro sports series to win U.S....

Sponsor of the Decade: Anheuser-Busch InBev

When InBev acquired Anheuser-Busch in 2008 for $52 billion, groans could be heard across the U.S. sports and media landscape. A-B was sports’ sugar daddy, investing more in media and sponsorship than any other brand. Now it would go through the problematic transition from family owned to...

New Business Model of the Decade: Fanatics

The concept of sports licensing “verticality” — in which a single entity would control retailing and manufacturing while servicing wholesale and retail clients — was quietly discussed for decades. However, none of the largest rights holders, nor their biggest licensees, had the appetite to risk a new...

League of the Decade: NBA

It was a decade that brought a pair of bona fide dynasties, a generational talent who made eight consecutive championship appearances and a franchise that emerged as a model for all sports, both on the floor and off. The 2010s belonged to the NBA. ...