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Aday In The Life

Game day with Peter Ciaccia

Journal - 11/22/2010
The New York City Marathon has dizzying logistics: 45,000 runners, 8,000 volunteers, 26.2 miles of race course and even 1,692 portable toilets at the starting line. Peter Ciaccia, the New York Road Runners’ production and technical director, oversees it all. Armed with a walkie-talkie and 25 years...

Game Day with Danny Morrison

Journal - 08/16/2010
Danny Morrison’s first training camp as Carolina Panthers president was a homecoming. The Panthers train at Wofford College in Spartanburg, S.C., where Morrison played basketball and later served as athletic director. As AD, Morrison was instrumental in securing the Panthers as a summer...

Game Day with Keith Bruce

Journal - 07/12/2010
SportsMark President Keith Bruce saw an opportunity to expand the agency during the 2010 World Cup by becoming the official World Cup corporate hospitality sales agent in the U.S. and Canada ...

Olympic day with Mike Plant

Journal - 02/22/2010
Mike Plant is serving as the USOC’s chef de mission during the Vancouver Games. Essentially, the USOC board of directors member and Atlanta Braves executive is the ceremonial head of Team USA throughout ...

Game day with Don Renzulli

Journal - 01/11/2010
The NHL transformed historic Fenway Park into a hockey rink on New Year’s Day for a Winter Classic game between the Boston Bruins and Philadelphia Flyers. The massive undertaking was managed by NHL Senior Vice President of Events Don Renzulli, who gave...

Game day with ESPN

Journal - 11/23/2009
Monday Night Football” descended on Washington, D.C., on Oct. 26 for the Eagles’ 27-17 win over the hometown Redskins. By the time the game kicked off shortly after 8:30 p.m., ESPN executives had spent the previous eight hours preparing. Below is...

Race day with George Gillett

Journal - 08/03/2009
Race day became race days for team owner George Gillett during this year’s Coca-Cola 600 at soggy Lowe’s Motor Speedway. While rain delays extended the weekend by a day, we tagged along with Gillett...

Game Day with Jeanie Baumgartner

Journal - 03/30/2009
The highlight of working in sports is game day, and we recently spent one following New York Rangers Vice President of Marketing Jeanie Baumgartner as she did everything from plan playoff promotions to celebrate a shootout win over the Washington...
Quote Of the day

IndyCar consistently has one thing going for them in that they don't struggle with the competition side -- the performance on-track is always exciting. But on the marketing side, it seems to be a challenge consistently. A lot of the challenges come from that there has not been sustained investment, vision and execution.

-- Right Formula Managing Dir of U.S. Operations Ashlee Huffman, on the challenges of marketing the IndyCar series. Adam Stern, SBJ.
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