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Ratings and Research

USWNT's WWC loss draws combined 2.79 million

The USWNT's early Sunday morning loss to Sweden in the Round of 16 at the Women’s World Cup averaged a combined English- and Spanish-language audience of 2.79 million viewers. The match, which began at 5am ET on Fox, averaged 2,515,000 viewers, according to Nielsen. The USWNT's four matches averaged...

Solving the mystery of the WNBA ‘IsoFan’

At WNBA All-Star weekend and beyond, there’s opportunity to connect to fans watching solo A powerful fan experience took center stage at the WNBA’s recent All-Star weekend. For the second year, the league hosted the WNBA Live fan festival. Those at home were heavily engaged too,...