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Opinion

Display of skill, emotion sets Olympics apart

I read that on averageabout 21 million Americans watched the Olympics on NBC Sports every night, anumber no less than 75 percent greater than its competitive networks, andenough viewership to give it three straight weekly Nielsen wins in prime time. The one-off Olympicsviewership loss to “American Idol”...

Games pose test for NBC

The Torino Games may be remembered as a significant turning point for the Olympic movement. At the risk of being overly dramatic, we believe that lessons learned from the last two weeks could — and should — lead to changes at every level, ...

Games still captivate viewers

Twelve years after the IOC began holding the Olympics every two years instead of every four, it’s legitimate to wonder whether America’s sports fans are experiencing Olympic fatigue. In the early days of the 2006 Winter Games in Turin, NBC’s ratings were...

Architects transform urban stadiums

I applaud SportsBusiness Journal’s recent in-depth article, “No Mirage: NFL teams watch as Cards build a new kind of stadium” (Dec. 12-18, 2005) about the Arizona Cardinals’ unique new stadium design. As you note, the Cardinals are one of many sports teams...