Marketing and Sponsorship

SBJ I Factor: Molly Mazzolini

Morning Buzz - 04/23/2024

SBJ I Factor features an interview with Molly Mazzolini . Elevate's Sr Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016 . She shares stories of...

Moody's signs cornerstone deal at MetLife Stadium

Morning Buzz - 04/23/2024

Pepsi is out and credit-rating agency Moody’s is in as a cornerstone sponsor at MetLife Stadium. Under the deal, Moody’s gets branding on one of the four stadium gates and entitlement to the Commissioners Club high-end hospitality suites section, along with bowl signage and digital display advertising...

Earthquakes sign Udemy as training jersey partner

Morning Buzz - 04/23/2024

The Earthquakes have signed a multiyear sponsorship agreement with Udemy, an online skills marketplace and learning platform, that grants the brand front-of-kit exposure on the team’s training jerseys. In addition, Udemy will be the presenting sponsor of the team’s Pride Night on June 15 and offer...

How the Dallas Stars are using AI-based tools to brainstorm the creation of playoff marketing assets

Power Up Newsletter - 04/23/2024

The Dallas Stars are using artificial intelligence-based tools across multiple facets of their business, driving incremental revenue in ticket sales ( profiled in the SBJ Tech newsletter last week ) and creativity in marketing. Stars VP of marketing Joanne Lovato recalled a serendipitous beginning to the latter...

Kroger move could signal forthcoming shakeup for NASCAR's JTG Daugherty Racing team

Closing Bell - 04/22/2024

Kroger could be on the move in NASCAR after this year as part of a shakeup at JTG Daugherty Racing, with the potential of America’s largest supermarket chain switching to a new team in 2025, according to people familiar with the matter. Since 2010, the Cincinnati-based grocery...

Broncos debut first uniform overhaul since 1997

Closing Bell - 04/22/2024 | Unpacks Newsletter - 04/22/2024

The Broncos unveiled their first major uniform change since 1997 today, debuting the Mile High Collection in partnership with Nike. The team’s primary colors of orange, white and navy remain intact, but the most notable touches, according to team President Damani Leech , might be the...

TurnkeyZRG to rebrand as ZRG Partners

Daily - 04/22/2024 | Daily - 04/22/2024

TurnkeyZRG will soon rebrand as ZRG Partners. Chair & CEO Len Perna announced the forthcoming rebrand last week with more details set to come. The rebrand brings the firm under the same branding as its parent company. TurnkeyZRG was originally formed in 2021 when exec search firm ZRG Partners...

Zurich celebrating 20 years as title sponsor of New Orleans PGA Tour event

Daily - 04/22/2024 | Daily - 04/22/2024

The PGA Tour visits Louisiana this week for the Zurich Classic of New Orleans, and the insurance company sees its title sponsorship in a position of strength as it celebrates 20 years on the event. Despite being sandwiched in a six-week stretch that also includes...

Nike looking at strategic changes amid stalled innovation, growing upstarts

Daily - 04/22/2024

Nike is “unwinding key elements" of CEO John Donahoe's strategy that have “backfired as a growing number of upstarts nip at its heels,” according to Inti Pacheco of the WALL STREET JOURNAL. Since the pandemic, Nike has “lost ground in its critical running category while it focused on pumping out...

Panthers' Matthew Tkachuk becoming one of NHL's most marketable players

Daily - 04/22/2024 | Daily - 04/22/2024

Panthers LW Matthew Tkachuk has become “one of the more marketable players in the NHL,” and with the playoffs underway, there is "no shortage of television spots featuring" him, according to George Richards of FLORIDA HOCKEY NOW. Some ads, like the one for Tim Hortons and their new trading...

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We've always been wanting to have people come here and feel like they visited Miami, and they get the art and the culture and the food and the entertainment. It's more than just a race.
-- F1 Miami President Tyler Epp, on the race's goal of delivering an authentic Miami experience for all who attend. RACER, 5/2.

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Marketing and Sponsorship

SBJ I Factor: Molly Mazzolini

Moody's signs cornerstone deal at MetLife Stadium

Earthquakes sign Udemy as training jersey partner

How the Dallas Stars are using AI-based tools to brainstorm the creation of playoff marketing assets

Kroger move could signal forthcoming shakeup for NASCAR's JTG Daugherty Racing team

Broncos debut first uniform overhaul since 1997

TurnkeyZRG to rebrand as ZRG Partners

Zurich celebrating 20 years as title sponsor of New Orleans PGA Tour event

Nike looking at strategic changes amid stalled innovation, growing upstarts

Panthers' Matthew Tkachuk becoming one of NHL's most marketable players

SBJ Morning Buzzcast: May 3, 2024

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

SBJ I Factor: Molly Mazzolini

Sports Media Podcast April 24 Whos Up Whos Down

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

Sports Media Podcast March 27 2024