Marketing and Sponsorship

World Cup Sponsors Seek Assurance From Brazil Government That Protests Won't Erupt

Global - 04/28/2014

FIFA Marketing Dir Thierry Weil said that World Cup sponsors "are asking the Brazilian government how it will deal with street protests that might erupt during this year’s tournament," according to Panja & Biller of BLOOMBERG. During last year's Confederations Cup, Brazil "experienced the biggest demonstrations in a generation."...

Chevrolet To Replace Petrobras As Brasileiro Naming-Rights Sponsor

Global - 04/28/2014

Chevrolet has agreed to a deal with the Brazilian Football Confederation (CBF) to take Brasileiro naming rights, according to SOCCEREX. Details of the General Motors-owned car brand’s partnership "have not been released." However, media reports in Brazil said that "it is likely to have signed a multi-year agreement." The...

Marketplace Roundup

Daily - 04/25/2014

YAHOO SPORTS' Kelly Dwyer cited a TMZ report which stated Bulls F Joakim Noah and France-based athletic apparel company Le Coq Sportif "are now suing each other, after a partnership gone wrong." Noah blamed his Le Coq Sportif shoes for causing a foot injury during the '12-13 season and...

Penguins Generate $100K In Additional Revenue From Holiday-Themed Merchandise

Daily - 04/25/2014

Penguins Senior VP/Sales & Service David Peart said that the six holiday-themed T-shirts sold this season "generated $100,000 in additional revenue for the team," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. The T-shirts feature the team's skating penguin holding a hockey stick logo "dressed in various festive garb."...

Several Top Wells Fargo Execs Headed To Charlotte For PGA Tournament

Daily - 04/25/2014

See the Listing for WELLS FARGO Wells Fargo is "gearing up to host as many as 3,000 clients at Quail Hollow Club next week" at the PGA Tour Wells Fargo Championship, according to Andrew Dunn of the CHARLOTTE...

Marketplace Roundup: Fifty One East Renews Support For Qatar's Emir Cup

Global - 04/25/2014

Sony retailer Fifty One East "has renewed its deal" with the Qatar Football Association (QFA) to sponsor the Emir Cup for three more seasons. The knockout competition "brings together club’s from the top two tiers of Qatari domestic" football. The partnership originally began in '11 and "will be promoted...

JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

Global - 04/25/2014

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children between the ages of 7-14...

Kobe, Luck To Star In New Campaign For Panini World Cup Sticker Collection

Daily - 04/24/2014

Lakers G Kobe Bryant and Colts QB Andrew Luck reveal their soccer affinity in a series of viral videos from Panini America backing its FIFA World Cup sticker collection. The spots are dubbed "Who Do You Collect?" and were developed with agency Conscious-Minds, Pasadena, and shot at StubHub Center in...

Without Sufficient Sponsorship Sales, Swan Racing Sells Rights To Two Sprint Cup Cars

Daily - 04/24/2014

NASCAR Sprint Cup Series team Swan Racing "has sold off the assets" of its two cars, leaving driver Parker Kligerman "without a ride" for this weekend's Toyota Owners 400 at Richmond Int'l Raceway, according to Bob Pockrass of SPORTING NEWS. As part of the deal, Swan Minority Owner Anthony...

Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

Daily - 04/24/2014

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the...

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Marketing and Sponsorship

World Cup Sponsors Seek Assurance From Brazil Government That Protests Won't Erupt

Chevrolet To Replace Petrobras As Brasileiro Naming-Rights Sponsor

Marketplace Roundup

Penguins Generate $100K In Additional Revenue From Holiday-Themed Merchandise

Several Top Wells Fargo Execs Headed To Charlotte For PGA Tournament

Marketplace Roundup: Fifty One East Renews Support For Qatar's Emir Cup

JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

Kobe, Luck To Star In New Campaign For Panini World Cup Sticker Collection

Without Sufficient Sponsorship Sales, Swan Racing Sells Rights To Two Sprint Cup Cars

Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

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