Marketing and Sponsorship

Battery Powered: Nebraska Gets Behind Heisman Marketing Campaign For Abdullah

Daily - 09/23/2014

The Univ. of Nebraska has launched a Heisman Trophy marketing campaign for RB Ameer Abdullah that included sending members of the media a "pack of eight double-A batteries" with Abdullah's picture "on the box's front," according to Brian Christopherson of the Lincoln JOURNAL STAR. The box contains a "warning...

Ravens Reaching Out To Sponsors, Yet To Lose Any In Wake Of Ray Rice Scandal

Daily - 09/23/2014

The Ravens have been reaching out to team sponsors and “courting them anew” in an effort to “try to ensure that dozens of long-held relationships and the millions in revenue they provide remain intact” amid the ongoing controversy surrounding the team and former RB Ray Rice, according to a...

Michigan Pulls Coca-Cola Promotion For Free Football Tickets After "Miscommunication"

Daily - 09/23/2014

The Univ. of Michigan said that a promotion at a student union store advertising two free tickets to this Saturday's home game against Minnesota with the purchase of two Coca-Cola products "was a 'miscommunication' and the entire offer was pulled immediately," according to Nick Baumgardner of MLIVE.com. UM in...

BMO Won't Renew Toronto FC Jersey Deal, Stays On As Stadium Sponsor

Daily - 09/23/2014

BMO has decided "not to re-up" as Toronto FC's jersey sponsor for the '15 season, according to Kurtis Larson of the TORONTO SUN. The bank, which reportedly pays "close to" $4M annually, has been the team's jersey sponsor since its inaugural MLS season in '07. Maple Leaf Sports &...

Oil Company SOCAR Signs Sponsorship Deal With Baku 2015 European Games

Global - 09/23/2014

The State Oil Company of the Republic of Azerbaijan (SOCAR) sign ed an agreement to become an official partner of the Baku 2015 European Games. The deal will see Baku 2015 branding on every SOCAR forecourt and outlet across the country to raise awareness of the event. SOCAR will...

Spanish Football League Enters Three-Year Partnership With Yogures Pascual

Global - 09/23/2014

The Spanish Football League (LFP) "entered into a new three-year partnership with yoghurt brand Yogures Pascual," according to SOCCEREX. A central element of the partnership will be a healthy eating initiative called "Energy to succeed," which will be promoted alongside player images and the LFP logo on the brand’s...

Real Madrid Reportedly Close To Bernabéu Naming-Rights Deal With Abu Dhabi's IPIC

Global - 09/23/2014

Related stories: Architecture Firm Describes Bernabéu Plans Reveal President Unveils Planned Renovations Real Madrid is "close to signing the most spectacular economic agreement by...

Marketplace Roundup: Bath Rugby Partners With Business Consultancy Nine Feet Tall

Global - 09/23/2014

Premiership rugby side Bath Rugby named business consultancy Nine Feet Tall its business training partner. The partnership will include business training for team leaders to improve matchday experience ( Bath Rugby ). ... League Championship side Leeds United named vehicle management company LeasePlan Go its car supplier. The company...

Marketplace Roundup

Daily - 09/22/2014

In N.Y., Ben Rothenberg reports retiring tennis player Li Na and her agent, Max Eisenbud, "have ambitions to attach her to other projects" on top of the impending Li Na Tennis Academy, "including hotels, resorts and spas branded with her name." There "are even plans to start a line...

Aspen Skiing Co. Unveils New Ad Campaign Focusing On "Mind, Body And Spirit"

Daily - 09/22/2014

Aspen Skiing Co. has “dropped its 3-year-old ‘Before Aspen’ advertising campaign in favor of one promoting ‘Mind, Body and Spirit,’” according to Scott Condon of the ASPEN TIMES. SkiCo VP/Marketing Christian Knapp said that staffers “started working with their ad agency more than six months ago on a new...

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Marketing and Sponsorship

Battery Powered: Nebraska Gets Behind Heisman Marketing Campaign For Abdullah

Ravens Reaching Out To Sponsors, Yet To Lose Any In Wake Of Ray Rice Scandal

Michigan Pulls Coca-Cola Promotion For Free Football Tickets After "Miscommunication"

BMO Won't Renew Toronto FC Jersey Deal, Stays On As Stadium Sponsor

Oil Company SOCAR Signs Sponsorship Deal With Baku 2015 European Games

Spanish Football League Enters Three-Year Partnership With Yogures Pascual

Real Madrid Reportedly Close To Bernabéu Naming-Rights Deal With Abu Dhabi's IPIC

Marketplace Roundup: Bath Rugby Partners With Business Consultancy Nine Feet Tall

Marketplace Roundup

Aspen Skiing Co. Unveils New Ad Campaign Focusing On "Mind, Body And Spirit"

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