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MLS club presidents on the season ahead

Journal - 03/04/2013
With the 2013 Major League Soccer season opening, six club presidents took the time to share their thoughts on some of the major issues surrounding their teams and the league. Here are highlights of what they had to say to SportsBusiness Journal MLS writer Christopher Botta. ...

NBC to use EPL coverage to tout MLS action

Journal - 03/04/2013
NBC believes that Major League Soccer’s television presence will benefit this season from the network’s deal to broadcast English Premier League games. “What’s good for the goose is good for the gander,” said Jon Miller, president of programming for NBC Sports and NBC Sports Network. “We will promote...

What's next for New York?

Journal - 03/04/2013
If everything comes together for Major League Soccer this year, the league will announce a second team in the New York market to begin play in 2016, receive a $100 million expansion fee for the franchise, finalize a deal for a $300 million soccer stadium in Queens, and introduce...

How they Dew it

Journal - 02/25/2013
It was such a simple phrase: Do the Dew. When Pepsi introduced it in 1992, no one anticipated it would change sports marketing and raise the profile of a series of fringe sports like skateboarding and BMX. But that’s exactly what happened. The phrase, along with...

NASCAR Year Ahead

Journal - 02/18/2013
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NASCAR's faces of the future

Journal - 02/18/2013
When its ratings dipped, attendance faltered and sponsorships shrank after the recession, NASCAR regrouped. The sport’s sanctioning body crafted a five-year plan designed to improve its communications, upgrade its facilities, sharpen its digital media operations and diversify its fan base by attracting young and multicultural fans. ...

What you'll see in 2013

Journal - 02/11/2013
Never before has the pace of change in digital marketing been this brisk. Technological advancements, in areas such as social media monitoring, advanced video streaming and consumer data mining, have made efforts that were fantasies or mere hopes just months ago not only reality now, but the basis...
Quote Of the day

You're talking Chicago, D.C. and Boston. Pinnacle sports towns, and not only that, football towns, and that's the differentiating factor.

-- NFL Media Exec Producer Charlie Yook, on how the first three picks in the NFL Draft belonging to teams in big major markets that need QBs could lead to record viewership. nfl draft tv
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