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Partners for the cause

Find a cause or charity. Marry it with a high-profile sports league or team. In the best of circumstances, everybody goes home happy. The nonprofit receives media attention it could otherwise never afford, pushing its message to millions of fans. And for the sports properties, the alliance builds good...

Building a little Buzz for charitable causes

CharityBuzz earned headlines in mid-May when it auctioned off a one-hour lunch with Apple CEO Tim Cook for $610,000, with proceeds benefiting the Robert F. Kennedy Center for Justice and Human Rights. The stories, however, focused primarily on the enormous selling price and not the auction website’s innovative business...

MLB partners with cancer awareness effort

Major League Baseball Commissioner Bud Selig has long said baseball is a social institution. Five years ago, a then-fledgling nonprofit called Stand Up To Cancer asked Selig to back that sentiment with money and support. Selig, a melanoma survivor, has delivered, said Sue Schwartz, a partner in a...

Concessionaire snapshots

Aramark Sports and Entertainment Headquarters: Philadelphia Recent wins: Soldier Field (Chicago); FirstEnergy Stadium (Cleveland, premium only); Prudential Center (Newark, including merchandise); Raymond James Stadium (Tampa, including retail). Other: 11 MLB, 11 NFL and 12 NBA/NHL...

The everevolving menu

Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. SportsBusiness Journal...

Chefs continue to spice things up

Editor's note: This story is revised from the print edition. Sports concession deals with celebrity chefs are hotter than ever as teams, vendors and fans recognize the upgraded quality and brand recognition those deals bring to stadiums and arenas. The trend dates to...