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Why leagues connect to entertainment world

Journal - 07/15/2013
The relationship between sports and entertainment has never been closer. Professional sports leagues and governing bodies are approaching this intersection in a vastly different manner than in years past. Previously, a major music star would perform the national anthem at the Super Bowl or NBA All-Star Game, but ...

NFL goes all in on ‘Draft Day’

Journal - 07/15/2013
Anyone paying close attention at the NFL draft in April may have noticed something was not quite right. One of the draft prospects walking around looked just like Texans running back Arian Foster. During breaks in the proceedings, NFL Commissioner Roger Goodell could be seen emoting away...

Good sports stories, but will Broadway bite?

Journal - 07/15/2013
Recalling a memorable sports film is about as easy as buying a movie ticket. From “Pride of the Yankees” (1942) and “The Hustler” (1961) to those of more recent vintage, like “Slap Shot” (1977) and “The Blind Side” (2009), there have been dozens of indelible sports flicks. Now,...

Story of beating the odds too good to pass up

Journal - 07/15/2013
Hollywood producer Mark Ciardi’s credits include inspirational sports films such as “Miracle,” “Invincible” and “The Rookie.’’ Ciardi’s career as a pitcher plateaued after four appearances with the Milwaukee Brewers in 1987, so he’s familiar with the universal sports theme of overcoming insurmountable odds. Nonetheless, when Ciardi first heard...

‘Turbo’ offers outlet for revved-up marketing

Journal - 07/15/2013
Cutting a marketing agreement with a movie studio can be the most painless deal in sports. Just ask Sunoco, Firestone or Verizon. Those companies collectively spend millions on their sponsorship of the Izod IndyCar Series, but the exposure they will get in DreamWorks’ newest animated film, “Turbo,” which...

Athletes find more time in the spotlight

Journal - 07/15/2013
When Michael Strahan first took over from Regis Philbin as the host of ABC’s syndicated daytime morning show, he and his manager decided they would wait before taking on new projects for his management and entertainment company. “What we decided to do when he got the job was...

Sports properties target childhood obesity

Journal - 07/01/2013
Let’s Move. Play 60. NBA Fit. From the first lady to the best-known sports leagues and beyond, everyone wants to get children off the couch and, well, moving. Childhood obesity and sedentary habits have become epidemics in the United States. During the past 30 years, childhood obesity has...

Observations from SBJ’s writer/coaches

Journal - 07/01/2013
O ur 14U baseball team from Charlotte rolled into the hotel on Thursday evening, an hour after having played our opening game in the Impact national championship. In travel baseball, every tournament is dubbed a global championship, a world series, a national championship or a state...
Quote Of the day

We've always been wanting to have people come here and feel like they visited Miami, and they get the art and the culture and the food and the entertainment. It's more than just a race.

-- F1 Miami President Tyler Epp, on the race's goal of delivering an authentic Miami experience for all who attend. RACER, 5/2.
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