SBJ/Dec. 11-17, 2017/Most Influential

No. 36 — Mark King

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36



mark king

President

Adidas North America

CHANGE FROM 2016: NOT RANKED


Ask King about the solitary reason behind the brand’s North America success and he’s quick to jest. “Leadership,” he says with a laugh. But Adidas’ turnaround is no joke. While admittedly starting from a small base here, it has made impressive sales gains and stolen share from Nike. Industry watchers wonder if Adidas is too dependent on retro-inspired footwear, but for now, the three stripes are cool again.

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