Marketing and Sponsorship

La Liga Side Real Betis Partners With Chinese Sports Agency UED Sports

11.3.2015

La Liga side Real Betis is wearing the logo of Chinese sports agency UED Sports on its shirt, starting with Sunday's match against Athletic Bilbao, after reaching an agreement on Friday. UED Sports' logo will be featured on the front of the club's shirt and its main advertising media. This deal follows partnerships by Rayo Vallecano and Real Sociedad with Chinese technology company Qbao.com (Spanish Football League). In Madrid, Miguel Á. Morán reported this deal "puts an end to more than two seasons without a sponsor" on the front of the club's shirt since a deal with Spanish gaming group Cirsa ended after the '12-13 season. The agreement is for two years and is worth €1M ($1.1M) per season. UED Sports was a sponsor of La Liga club Getafe last season (MARCA, 10/29).

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