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Real Betis Reportedly Closer To Two-Year Shirt Sponsorship With Chinese Brand

As its president confirmed earlier this week, La Liga side Real Betis "is on the verge of a sponsorship agreement with a Chinese company" that would be worth €1M ($1.1M) per year, according to Miguel Á. Morán of MARCA. The contract will reportedly "take effect immediately, as soon as it is announced, and last for two seasons." At the end of the first season of the deal, Betis would have the option to "unilaterally rescind the contract, if, for example, it receives a better offer." The Chinese brand, for its part, "will also be able to end the deal after the first year, if, for example, the club is relegated" (MARCA, 10/29). Morán reported in a separate piece if it wanted, Betis "could start today" on the construction of the South Goal. The club has received permission for the project from the Seville City Council. The club's administrative council, however, is debating whether it should carry out this project or "bet on a more profound renovation to the Benito Villamarín to not only update the facility, but significantly improve the possibilities for commercial exploitation" (MARCA, 10/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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