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Marketing and Sponsorship

Marketplace Roundup: Paris St. Germain Renews Partnership With Telecom Orange

Telecom Orange, a partner of Paris St. Germain since '99, has renewed its contract for another three years. As an official partner of Ligue 1's clubs, Orange brings fans the Ligue 1 app. It is the only app that allows fans to watch 100% of Ligue 1's matches live on their smartphone or tablet, Apple or Android (Paris St. Germain). ... Papua New Guinea's leading rice company, Trukai Industries, extended its partnership with National Rugby League side North Queensland Cowboys by re-signing its major sponsorship of the club for another two years. Trukai has sponsored the club since '09 (North Queensland Cowboys). ... Italian Serie B side Bari signed fuel distribution company Dill's as a sponsor. Dill's will be the main sponsor of Bari's academy for the remainder of the current season (SOCCEREX, 11/2). ... Haier Asia has sealed a partnership deal with One Championship, the largest MMA organization in Asia (ASIA SPONSORSHIP NEWS, 10/29).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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