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Marketing and Sponsorship

Marketplace Roundup: Everton Extends Deal With Nutrition Supplier The Protein Works

EPL side Everton has signed a new two-year deal with The Protein Works, the club's official sports nutrition supplier. The Blues have extended the partnership which will now run until the end of the '15-16 season. As part of the new deal, images of Everton players will be used to promote the Runcorn-based firm's products (Everton). ... UEFA announced that FDJ (Française des Jeux) has become the first partner to join the family of UEFA Euro 2016 national sponsors. This partnership concerns the FDJ brand and its lottery activities. FDJ is heavily involved in sport in France, at both amateur and professional levels and through its sponsorship of athletes and major sports events. FDJ is a major French institution with a unique network of 33,000 points of sale in 12,000 towns and villages across the country (UEFA). ... U.S. mobile phone brand Yezz signed a new partnership with Ligue 1 side Girondins de Bordeaux. The Yezz logo will be featured on the rear of Bordeaux's shirts throughout the '14-15 season (Bordeaux).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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