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Thursday 9:00am ET....Today's News....NHL Gets Fresh Coat Of Paint

  • PPG Deepens Hockey Ties With League-Level NHL Sponsorship
  • NBA TV Lines Up Four-Hour Show For Today's Trade Deadline
  • PGA Tour Honda Classic To Stay In Palm Beach Gardens Through '21
  • George W. Bush Shares Memories Of Mike Ilitch In Detroit Ceremony

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Today: 
What does MLB’s dispute about changes to the game portend for other sports? And one of the more mysterious men in the NFL speaks to CSNBayArea.

PPG Deepens Hockey Ties With League-Level NHL Sponsorship

By Ian Thomas

The NHL and PPG have signed a multiyear partnership that will see the company become the league's official paint in the U.S. and Canada. It is the first time the NHL has filled that category. The partnership will formally launch at Saturday’s Stadium Series game at Heinz Field, where PPG will receive dasherboard and in-ice branding. Financial terms were not disclosed. In October, the Pittsburgh-based company signed a 20-year deal for naming rights to the Penguins’ arena.

NBA TV Lines Up Four-Hour Show For Today's Trade Deadline

The NBA trade deadline is today at 3:00pm ET, and NBA TV's coverage will center around a special four-hour show beginning at 1:00pm. The show, which will be simulcast on NBA.com and the NBA app, is being hosted by Matt Winer with analysis from David Aldridge, Stu Jackson, Sekou Smith and Bleacher Report NBA cap expert Eric Pincus. Nearly a dozen reporters will contribute to the coverage. In addition, NBA TV is airing hourly trade deadline updates beginning at 9:00 am.

Meanwhile, ESPN will air a special two-hour trade deadline edition of "The Jump" at 2:00pm. The show will feature contributions from Rachel Nichols, Tracy McGrady, Amin Elhassan, Brian Windhorst, Ramona Shelburne, Chauncey Billups and Scottie Pippen (THE DAILY).

PGA Tour Honda Classic To Stay In Palm Beach Gardens Through '21

The PGA Tour Honda Classic gets underway today, and host organization Children's Healthcare Charity announced a five-year extension with PGA National Resort & Spa to "stage the tournament on the resort's Champion course" through '21. PGA National in Palm Beach Gardens has hosted the event since '07. Attendance has grown from 97,000 in '07 to 202,128 in '16, while "charitable contributions have gone" from $430,000 in '07 to $3.212M in '12 (PALM BEACH POST, 2/23).

George W. Bush Shares Memories Of Mike Ilitch In Detroit Ceremony

Former President George W. Bush spoke yesterday at a Celebration of Life service for Mike Ilitch at the Fox Theatre in Detroit, calling the late Red Wings and Tigers Owner a "patriot." Bush said of Ilitch, "He supported the fans of sports teams. He loved the Red Wings and they were mighty. He loved the Tigers and they weren't so mighty. ... My favorite moments with Mike when I was able to spend time with him, was to talk baseball. He knew a lot about the game, a whole lot" (DETROIT NEWS, 2/23).

Minnesota Gov. Set To Name New Chair For Stadium Authority

Minnesota Gov. Mark Dayton today will name an interim Chair for the Minnesota Sports Facilities Authority, which oversees U.S. Bank Stadium. This comes "only a week" after former MSFA Chair Michele Kelm-Helgen and Exec Dir Ted Mondale "resigned from the board amid legislative pressure." The incoming Chair will be "key to shaping the governance and financial structure of the stadium operation and pivoting" toward the '17 Vikings season as well as Super Bowl LII (Minneapolis STAR TRIBUNE, 2/23 ).

UFC Returning To Singapore In '17, Plus Two More Events In Asia

The UFC announced that it "will be staging three events in Asia, and two in Australia and New Zealand, this year." This includes a card at Singapore Indoor Stadium on June 17 "after a three-year absence" from the country. The MMA promotion "did not host an event in Asia" last year after an event scheduled for Manila, Philippines, in October was "cancelled at the last minute." UFC has "two offices in Asia – one in Singapore and another in Shanghai" (STRAITSTIMES.com, 2/23).

Gracenote's New Single-Source Database Blends Sports, Video, Music

By Eric Fisher

Gracenote, which specializes in music video recognition and data products, today is debuting a new connected database that blends information from across sports, video and music genres. California-based Gracenote will now offer a single-source data product to clients including cable and satellite distributors, content companies and consumer electronics/technology companies. A search for a prominent athlete such as Cavaliers F LeBron James will yield not only stats and game schedules, but also game highlights, TV talk show appearances and movie cameos.

The new product is several years in the making, but the launch represents one of the first big moves for Gracenote since former owner Tribune Media sold it to Nielsen late last year for $560M. “This is the vision that Nielsen bought, to create a global multi-vertical database,” said Gracenote Chief Product Officer Rich Cusick. Gracenote’s continued development of sports data products follows its '15 purchases of Infostrada and SportsDirect.

Miami To Limit Street Vendors, Advertisers Around MLB All-Star Game

With Miami hosting the MLB All-Star Game in July, the city is "pushing through legislation that would temporarily punish scalpers, keep away street vendors, and limit advertising around Marlins Park and satellite events downtown." Under an ordinance going before city commissioners today, "commercial handbills and free samples would be illegal in 'clean zones' during the week of the July 11 game." The city’s "temporary law was promised as part of its bid" to MLB for the game (MIAMI HERALD, 2/22).

Symetra Tour Lines Up Facebook Live Coverage For Tourney Round

By Austin Karp

The Symetra Tour today will announce plans for the first-ever Facebook Live showing of a women’s tournament round on March 12 from the Florida’s Natural Charity Classic. The announcing team also will be four women, marking the first time a golf telecast has had an all-female booth, and it will be led by LPGA.com Managing Editor & Host Amy Rogers. This is the first time the Symetra Tour has had a live round shown. The Tour is using VISTA Worldlink, which has worked with MLS, WWE and ESPN, to manage the technical aspects and produce the broadcast. Florida’s Natural is helping to underwrite the coverage with the support from Visit Central Florida, Springer-Peterson, Duke Energy and Boring Business Systems – all of which are also tournament sponsors.

Speed Reads....

The British Open this year "will consider paying prize money in U.S. dollars for the first time" because of the "weakening of the pound in the wake of last year's Brexit vote" (ESPN.com, 2/22). Read more in today's issue of SBD Global.

The Modern Pentathlon World Cup takes place today through Sunday in Pomona, the first time the event is being held in Southern California since the '84 L.A. Games. USA Pentathlon Chair Rob Stull said, "This helps build on (L.A.) 2024" (SAN GABRIEL VALLEY TRIBUNE, 2/23).

Quick Hits....

"Occasionally I think this format is OK. Golf will always be 72 holes stroke play. There's so much history involved that way. But a change like this can work in some events. To have something different is good" –  Golfer Louis Oosthuizen, on the nontraditional format for the ISPS Handa World Super 6 Perth (ESPN.com, 2/22).

"I love this time of year watching how they just tear every kid apart" – North Carolina football coach Larry Fedora, on the scrutiny NFL Draft prospects are subject to (CLEVELAND.com, 2/23).

"I have never felt pressure as a female to do something more or different or something for women. I don't. I never have. I also am not someone who said, 'Girls, get into racing.' I've never been just a solo girl supporter" – NASCAR driver Danica Patrick (MOTORSPORT.com, 2/22).

"I would certainly at least want to consider him" – WFAN-AM Program Dir Mark Chernoff, saying former New Jersey Gov. Chris Christie has a shot at being the station's afternoon drivetime host once Mike Francesa departs (NJ.com, 2/22).

Morning Hot Reads: Fire Burn And Cauldron Bubble

YAHOO FINANCE notes earlier this month, SI "abruptly ended its partnership with The Cauldron." The breakup was "covered in straightforward fashion by a few sports and media blogs," but there is "much more to the story: impersonations, fake emails, and a forged term sheet."

On the 30th anniversary of Nike's landmark '87 "Revolution" ad, ROLLING STONE writes the spot "had one huge difference from all its predecessors: the Beatles' 1968 song 'Revolution' blasted as the soundtrack." Before that commercial, "any classic pop tune that appeared in an ad video was a cover, a facsimile." But Nike "used the real thing."

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Final Jeopardy!

Last night’s “Final Jeopardy!” category was “Presidential Campaign Years.”

“Year the New York World lamented, ‘The age of statesmen is gone … the age of rail-splitters and tailors … has succeeded.’”

Today's Back Pages....

The Morning Buzz offers today's back page sports covers from some of North America's major metropolitan tabloids:

 N.Y. Post  N.Y. Daily News Newsday   Boston HeraldChicago Sun-Times

Spanning The Global....

The most-read Global stories today on SportsBusiness Daily:

1) ManU's Wayne Rooney Remains Uninterested In Chinese Offers, Sources Say
2) F1 Team Force India Renews Hype Energy Deal, Adds Farah, Orange Bus
3) Six Nations CEO Denies Georgia, Rejects Introduction Of Promotion, Relegation
4) Pirated Broadcasts Reaching Millions Via Facebook Live, Report Reveals
5) Hungary Withdraws Bid To Host 2024 Summer Olympics